Let’sMeetattheBar
WhilemyimpressionofcocktailswasstillbasedonitscinematicrepresentationsofaddingauratoambiguousattachmentsbetweenthetwodriftersinLostinTranslationsandtheexpansionofeliteambitionsinMadMen,IsuddenlyfoundthattheboomofcocktailbarshadjustlandedinXi’an.Comparedtocosmopolitans,thisancientinlandcitywitharelativelyclosedsocietyinnorthwestChinajustbeginstoembracethecocktailculture,eitherforthelucrativebusinessorunderculturalimperialism.Cocktailbarasanewlyemergedtrend,thecategorizationofthemonthemapisstillvaguelyandconservativelyreferredtoas“QingBar”,whichinChinesereferstothebarsthatarequietwithlightmusic,nohotdancefloors,femaleescortsorhigh-decibelactivities.Aftervisitingafewofthem,Isoonrealizedthatwhat’shappeninghereisstillinanearlystageofaformationofcocktailculture,andthespreadofcocktailbarsisdominatedbysociety’seagerlongingforthemasthesignifierformodernization.Thelifestyleforsaviorfaire,saviorvivrehasn’tformedandconsolidatedhere.However,allowingyourselftogetdissolvedinthesecretspacebehindthedoor,youwillseehowthesebarsbringtogethertheambivalencesofadevelopingsocietywhilenegotiatingthesenseofalienationsharedbyindividualswholivewiththeunbalancebetweenculturalcapitalandmaterialcapital,andalsothediscrepancybetweenthehistorywherewearefromandthefuturewherewearegoing.Inthispaper,Iwillanalyze,howpost-modernismandglobalizationjustifytherevivalofthewesterncocktailinanancienteasterncityandremediatesthetraditionalChinesedrinkingculture.
IntraditionalChinesedrinkingculture,drinkingisbornforpoliticsandcontrolledbyauthority.ManyChineseritualsoriginatefromsacrifices,amongwhichalcoholdrinkshavealwaysbeenoneofthemostimportantprops.Inprimitivesocieties,peoplewhohadgreatpowerwereusuallytheshamanswhoconductedtherituals.Officialpositionssuchasthelibationerthengraduallyevolved.Theearliestdrinkingritualsandregulationscamefromtheemperorsfamilyandhadastrongpoliticalmeaning.Fromthebeginning,theproductionandconsumptionofalcoholwerecontrolledbytherulingclass,andaseriesofritualsevolvedinordertomaketherulemoresolemnandfirm.Aspartofpoliticalculture,earlyChinesedrinkingculturewasacultureoftheupperechelonsbelongingtotheroyaltyandthoseinpower.Thesolemnityofthedrinkingrituals,theeleganceoftheforms,andthesolemnityofthescenesallbecamepoliticalprops.Ascanbeseenfromthealcoholvesselsthatevolvedinlatertimes,theshapeandsizewereallsymbolicofauthority.Sittinginthewrongplaceandorderaroundthetablewasanextremelyseriousbreachofetiquette.AsAlthusserclaimed,theexistenceoftheideasoftheindividual’sbeliefismaterialinthathisideasarehismaterialactionsinsertedintomaterialpracticesgovernedbymaterialritualswhicharethemselvesdefinedbythematerialideologicalapparatusfromwhichderivetheideasofthatsubject.Behindthe"rules"and"etiquette"wereinequality,authoritarianauthority,andthedifferencebetweenpeople.Theideologyisconsolidatedbyformingthedrinkingritualsasamaterialpracticethatregulateseachindividual’sbehaviors.Therefore,intheprocessofdrinking,ifthereisarelationshipofpowerandstatusinequality,therewillbemandatorypersuasionorforceddrinking.Forpeopleinhighpositions,thisisanopportunitytoshowtheirpower,whileforpeopleinlowpositions,notdrinkingisdisobeyingtherules.Themostdisadvantagedinthesesituationsistheheavilyobjectifiedwomen.ItcanalsobeunderstoodfromFoucault’sconceptofthesubjectedsubject.Onlybeingsubjectedtotheproscriptionsandlimitationsaboutwhatonecanornotdo,heorshegetsaccesstotheplayingofthedrinkingcultureandbe
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